Research with the professionals who actually choose, buy and use your product. We find them, confirm their role and their part in the decision before they reach your study, and run the sessions. Built for product and growth teams who need a clear answer from a specific business audience.
Book a free 30-min callProjects from €399. Senior or narrow audiences are quoted per project.
Most B2B research that disappoints did not fail in the discussion guide. It failed because the right title gave the wrong answers, and nothing in the output shows it.
The head of operations matched the screener. The decision you are researching is made by finance, and this person has never seen the contract.
A finance director at a twelve-person firm and one at a 2,000-person group are doing different jobs, with different budgets and different problems.
Someone who takes paid studies every week has learned which answers get them through the screener. They sound fluent and represent nobody.
The transcripts read fine and the charts are clean. The error only shows up later, when sales cannot reconcile the research with what buyers actually do. So we treat verification as the deliverable rather than a step before it, and we tell you who we screened out and why, not just who we found.
Two steps, and the second is the one most suppliers skip.
Current employer and role verified against their LinkedIn profile, company size and industry checked against your brief, and their part in the decision established: user, influencer, budget holder or sign-off. Self-reported titles alone do not get anyone through.
The first minutes ask how the last purchase like this actually happened, which tools they use today, and who else was involved. People who cannot answer fluently do not continue, and are replaced rather than counted.
Where honest recruitment to your criteria would take five weeks, we say five weeks. Quietly dropping a level of seniority to hit the quota on time is the most common way a B2B study ends up hearing from the wrong people.
Concrete briefs, roughly in the order they arrive. Each one names who has to be in the room, because that is what decides whether it is feasible and what it costs.
Whether the problem is painful enough that a business would change how it works, whether buyers understand the concept without a demo, and whether the demand is there. Our product validation sequence, run with a business audience.
Who we recruit: the people who feel the problem, plus the people who would have to approve the fix.Which version of the homepage, the pitch or the one-line description a buyer finds credible, and which reads as noise. Run as a forced choice between versions, with the reasons counted rather than summarised.
Who we recruit: the buyer persona the message is aimed at, screened on company size and decision role.Who starts the search, who builds the shortlist, who can kill it, and what the deciding argument was last time. The study that explains why deals stall at the same stage.
Who we recruit: people who bought, or chose not to buy, a product in your category in the last year.Whether a real user can complete the work the product exists for, unaided, with their own data in mind. Run as moderated sessions so we can ask why at the moment someone hesitates.
Who we recruit: daily users in the role, not the person who signed the contract.Which capabilities actually move a purchase, which ones buyers expect as standard, how they would want it packaged, and where the price stops being an easy yes. See pricing research. Sized across a role with a product research survey once interviews have told you what to ask.
Who we recruit: decision makers and users in your target segment, kept separate in the analysis.Whether the problem, the language and the buying process hold in another country, before you hire a local sales team. Fielded in the local language, with localization testing where the product itself is translated.
Who we recruit: the same roles as at home, recruited directly in the target market.Professionals in the relevant field rating and correcting model outputs against a rubric you define, when the thing you are shipping was written or scored by a model. AI output evaluation.
Who we recruit: practitioners in the domain, with disagreement between raters reported rather than averaged away.Healthcare, finance and engineering audiences carry their own verification problems and their own rules. Each has its own page setting out how we handle it.
See: healthcare market research, finance, engineering.A B2B purchase usually involves more than one of these, and they frequently want different things.
Controllers, finance managers, accountants, procurement and operations leads, screened on company size and what they actually sign off. Finance recruitment.
Software, data, hardware and field engineers, IT managers and architects, screened on the tools and systems they use day to day. Engineering recruitment.
Doctors, nurses, pharmacists and allied health, verified as currently practising. Healthcare market research.
Founders, heads of function, marketing, sales and customer success leaders, screened on their part in the buying decision rather than their title.
We recruit and verify to your screener and send the participants into your own survey or unmoderated test, with the screened-out log included. Interviews we always moderate ourselves, with your team setting the guide and observing, because the live re-screen in the first minutes of each session is part of the verification.
Europe, the UK, North America and Asia, in the local language by default. The market pages cover what is specific to each country.
A multi-market B2B study is only as good as what you know about the sample in each market. We recruit each one separately and state where the sample sits, by company size, industry and decision role, because a study that quietly filled from the easiest market reads as coverage it does not have.
B2B market research is research with the people who choose, buy, use or block a product inside a business: the users, the budget holders and the people in between. It differs from consumer research mainly in who you have to reach and how carefully you verify them, because the job title on a profile rarely tells you who actually makes the decision.
Three ways. The audience is small and busy, so recruitment is the hard part rather than the questionnaire. One purchase usually involves several people who want different things, so a study that only hears from the user misses why the deal stalls. And the incentive to overstate a role is real, so verification matters far more than it does with consumers.
Two steps. Before the study, we verify current employer and role against their LinkedIn profile, check company size and industry, and the part they play in the decision you are researching. Then the session itself re-screens: the first minutes ask how the last purchase like this actually happened, which tools they use and who signs off. Anyone who cannot hold that conversation is replaced rather than counted.
Yes, with honest timelines. Directors and heads of function are reachable in most markets. C-level participants in large companies take longer and cost more, and we tell you that when scoping rather than filling the quota with people one level below the brief and calling them decision makers.
We are built for product and growth teams that need a decision, not a six-figure research programme. Recruitment and verification are the part we are strongest at, sessions are run by an experienced researcher rather than handed to a junior, and the output is a recommendation rather than a deck of charts. If you need a multi-wave tracker across twenty countries, a large B2B market research agency is the better fit.
It depends on the question. Interviews about how decisions get made usually reach saturation at eight to fifteen people per role. Sizing a pattern across a market needs a survey, where roughly 100 responses per segment is a sensible floor. Because B2B audiences are small, we often run interviews first and only survey what the interviews turned up.
Two to four weeks from brief to readout for interviews with a reachable professional audience, longer for senior or very narrow roles, or several markets at once. Recruitment is almost always the long pole, which is why we check feasibility before quoting rather than after.
Projects start from €399 for one question in one market, covering recruitment and screening to your brief, the sessions, analysis, a report and a readout call. They scale with the number of sessions and markets and with how hard the audience is to reach: senior or very narrow roles take longer to recruit and expect higher incentives, which we quote separately so you can see what is fieldwork and what is participant time.
For surveys and unmoderated tests, yes: we recruit and verify to your screener and send people into your own study, with the screened-out log included. Interviews we moderate ourselves, with your team setting the guide and observing, because the live re-screen at the start of each session is part of how we verify participants.
Send the audience and the decision behind it. We will come back with whether it is reachable, how long it will take, and a figure.